#content-holder .thumb .thumb-inner .thumb-hover {background-color: rgba(0, 0, 0, 0);background-size: auto;background-position: 0% 0%;background-repeat: no-repeat;}#content-holder .thumb .thumb-hover-meta { padding: 2.22rem; }#content-holder .thumb .thumb-hover-meta .title { color: #ffffff; font-size: 1.33rem; text-transform: none; }#content-holder .thumb .thumb-hover-meta .category { color: #999999; font-size: 1rem; text-transform: none; }#content-holder .thumb video { opacity: 1; }

ZOLA REBRAND

In 2021, as Zola repositioned itself as the wedding planning tool for modern-day couples, I led the design team in giving Zola a fresh new look! From digital to print, every aspect of our redesign reflects the brand’s effort to celebrate every moment of the wedding planning journey.

Central to the new narrative was our reimagined color palette along with real wedding photography to resonate with our audience and evoke a sense of authenticity. The design system aims to modernize the visual language while keeping brand consistency.

Website_2.0_zola_hero

New Logo

Our new logo is modern and built for the digital age.

The outlined heart is now our main logo mark, and the hearts appear secondary to the wordmark. The lockup is now only horizontal to allow for more consistency. All these changes assist in building a Zola logomark that can grow with the next generation of Zola.

Lifecycle

I cleaned up the typography and layouts by creating a color system tailored to each product category. Additionally, I developed modular components, ensuring that each module can effortlessly scale to various content formats. This not only enhances brand recognition but also increases operational efficiency.

Website_2.0_zola_packaging_album
Website_2.0_zola_packaging_box
0524_stickers_babys-got-bach
0524_stickers_best-day-ever
0524_stickers_one-more-sleep
0524_stickers_licensed-to-wed
0524_stickers_almost-married
2022_0722_ZolaHearts_PulseFromGiphy_TM_v01_v
Website_2.0_zola_social
Website_2.0_zola_onsite
vendor
taxi
zola_2.0_branduse

Credit

Copy: Graeme Allister, Lauren Davis, Sabrina Karin

Image: Kelly Lipovich

Design: Holly Morrison, Toni Antonucci, Claire Goldschmidt

Motion: Emily Ellison