#content-holder .thumb .thumb-inner .thumb-hover {background-color: rgba(0, 0, 0, 0);background-size: auto;background-position: 0% 0%;background-repeat: no-repeat;}#content-holder .thumb .thumb-hover-meta { padding: 2.22rem; }#content-holder .thumb .thumb-hover-meta .title { color: #ffffff; font-size: 1.33rem; text-transform: none; }#content-holder .thumb .thumb-hover-meta .category { color: #999999; font-size: 1rem; text-transform: none; }#content-holder .thumb video { opacity: 1; }

JETSON HOLIDAY CAMPAIGN

I art directed Ride Jetson’s 2021 Holiday campaign from conceptualization to execution, every aspect of the campaign has been crafted to elicit holiday joy while capturing product moments most authentically.

The concept brings together friends and family in the spirit of celebration and friendly competition. Picture everyone uniting to showcase their skills and spirit as they race through the holiday-themed obstacle courses on their Jetson hoverboards, scooters, and bikes!

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Credit

Content strategy: Anthony Windram

Production: Leslie Chen

Photography: Jeff Allen

Videography: Taylor Reyes

Design: Connie Yuen