MARIA TASH

As a brand and service that’s traditionally rooted in retail, Maria Tash decided to shift focus to prioritize the digital space.

From ideas to execution, from emails to paid media, and website to organic content, each design reflects the brand’s commitment to merging elegance with innovation. Each digital footprint connects back to the retail activations to build a truly 360 brand experience.

Mariatash.com

We redesigned the website to create a more elevated and luxury experience that better matched and represented the brand and its luxury price point. I work closely with our dev team and an external agency to redesign our site experience and support strategies to drive site traffic and KPI results through visual executions

Mariatash.com

The top priority for the revamp is to add below the fold content and create more modules for the audiences to explore and learn organically while providing more shoppable options to click through.

Emails

We reimagined branded emails and built new trigger automations to best engage our audience while elevating the brand’s digital experience.

This was really important during the pandemic when all the retail doors were closed globally, and our emails became one of the best ways to reach our customers.

Our email program brought in $1.2M of direct revenue during the pandemic when everything shut down.

Paid social

As we continue to expand our digital presence, I worked with the social team to establish the L&F and created templates for different content pillars, minimal for the educational pieces and expressive for product-focused posts. Many of the posts have been reposted by many partners that we work with to educate their customers as well.