#content-holder .thumb .thumb-inner .thumb-hover {background-color: rgba(0, 0, 0, 0);background-size: auto;background-position: 0% 0%;background-repeat: no-repeat;}#content-holder .thumb .thumb-hover-meta { padding: 2.22rem; }#content-holder .thumb .thumb-hover-meta .title { color: #ffffff; font-size: 1.33rem; text-transform: none; }#content-holder .thumb .thumb-hover-meta .category { color: #999999; font-size: 1rem; text-transform: none; }#content-holder .thumb video { opacity: 1; }

B2B SURVEY

Historically, the survey is shared with the B2B audience through a simple PDF without much design. For 2024, I created a visual identity to modernize the report with vibrant colors, fun compositions, and graphic illustrations to better engage the audience and give a fresh new look.

Taking inspiration from real-life filing systems and data elements, the new design aims to give life to mundane graphics and numbers and create a more engaging reading experience while building brand equity.

Website_2.0_FLR_hero

Branding

I created a new logo for the report to build brand ownership and sets our educational content apart from the competitors.

Website_2.0_FLR_logo_v2

Digital Stickers

To better build visual consistency between the physical report and digital activations, I created these graphic stickers as additional design elements to use for a fun pop.

Website_2.0_FLR_sticker
Website_2.0_FLR_report_04
Website_2.0_FLR_report_03
Website_2.0_FLR_report_02
Website_2.0_FLR_report_01
Website_2.0_FLR_social

Organic Social

Grid graphic that I created to highlight the data points and visually tease the full report.

Design System

A quick guide visual guide of the mini design system for this campaign.

system_colors