#content-holder .thumb .thumb-inner .thumb-hover {background-color: rgba(0, 0, 0, 0);background-size: auto;background-position: 0% 0%;background-repeat: no-repeat;}#content-holder .thumb .thumb-hover-meta { padding: 2.22rem; }#content-holder .thumb .thumb-hover-meta .title { color: #ffffff; font-size: 1.33rem; text-transform: none; }#content-holder .thumb .thumb-hover-meta .category { color: #999999; font-size: 1rem; text-transform: none; }#content-holder .thumb video { opacity: 1; }

ZOLA BABY BRANDING

In 2023, Zola launched its baby registry product after years of requests from the couple as the next journey after their wedding. I led the team in designing a brand identity for the brand that feels modern and inclusive while keeping the visual connection back to Zola wedding.

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Logo

I worked with TWOARE to develop the brand logo inspired by the same structure of the Zola logo, our baby logo in all lowercase to signify that this is our brand for the little ones compared to the all caps in our wedding logo. 

Taking the same heart mark and by making one smaller to represent the welcoming of a new member and the slight tilt of the hearts to show that motion of hugging the little one just a little closer.

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Credit

Copy: Graeme Allister

Icon illustration: Toni Antonucci